| Peer-Reviewed

Verbal Qualitative Information in the Daily "La Presse" and the Stock Performance of Tunisian Financial Companies

Received: 22 December 2022     Accepted: 17 January 2023     Published: 3 March 2023
Views:       Downloads:
Abstract

Relevant financial information is a central concern in the daily life of investors. However, despite the deterioration of the role of classical media channels, the written press, the latter remains an undeniable tool influencing the stock market. In this context, we have collected 1720 articles published in the newspaper the press of Tunis, during 6 years going from 2010 until 2015. In addition, we have used two dynamic models, first to test the impact of verbal qualitative information of print media on the stock returns of Tunisian financial companies and second to test the impact of stock returns on qualitative verbal information of print media. The estimation of the model is performed by the generalized method of moments (GMM) in dynamic panels, using the sofware STATA 12. The results of the empirical study show on the one hand, that the stock exchange of Tunis reacts positively following the publication of positive qualitative information and on the other hand the stock exchange reacts negatively following the publication of negative qualitative information. In sum, despite the deterioration of the place of the written press, we noticed following this study that the qualitative information of classic media remains relevant. Bad information published negatively affects the market and more precisely stock returns. However, it is essential to emphasize good qualitative and quantitative financial communication in the traditional media for the smooth running of the Tunisian financial market.

Published in International Journal of Finance and Banking Research (Volume 9, Issue 1)
DOI 10.11648/j.ijfbr.20230901.11
Page(s) 1-6
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Verbal Qualitative Information, Positive News, Negative News

References
[1] Ammann M, Frey R and Verhofen M (2014):“Do Newspaper Articles Predict Aggregate Stock Returns?” Journal of Behavioral Finance. Analysis, Dictionaries, and 10-Ks, Journal of Finance, 66, 35–65.
[2] Ball, R., and P. Brown, (1968), “An Empirical Evaluation of Accounting Income Numbers,”Journal of Accounting and Economics, 6, Pages 159–178.
[3] Boya C Monino J L (2010): “The impact of exogenous information on stock value through the coloration concept: a test model.” Journal of Innovation Economics & Management: 2010/2 n° 6 | pages 163 - 180.
[4] Carretta A, Farina V, Graziano EA and Reale M (2011):“Does investor attention influence stock market activity?” The case of spin-off deals. http://ssrn.com/abstract=1930861.
[5] Florence Depoers (2000): “Voluntary disclosure of listed companies: concept and measurement.” Francophone Accounting Association: Vol. 6 Issue 2, p 115-131.
[6] French KR, Roll R. (1986). “Stock return variances: the arrival of information and the reaction of traders”. J. Financ. Econ. 17: 5–26.
[7] García D. (2013). “Sentiment during recessions”. J. Finance 68: 1267–300.
[8] Khurshid A, Han JG, Hutson E, Kearney C and Liu S (2016):“Media-expressed negative tone and firm-level stock returns.” Journal of corporate finance. http://dx.doi.org/10.1016/j.jcorpfin.2015.12.014.
[9] Paul C Tetlock (2015): “The role of media in finance”: Handbook of Media Economics, Volume 1, 2015, Pages 701-721.
[10] Paul C. Tetlock, Maytal Saar-Tsechansky, and Sofus Macskassythe (2008): “More Than Words: Quantifying Language to Measure Firms' Fundamentals”. The Journal of finance. Volume 63, Issue 3. June 2008. Pages 1437-1467.
[11] Philip J. Stone, Dexter C. Dunphy, Marshall S. Smith, and Daniel M. Ogilvie (1966): “General Inquirer: A Computer Approach to Content Analysis.”Louvain philosophical Review. pp. 138-140.
[12] Rogers JL, Skinner DJ, Zechman SLC. (2013). “The role of media in disseminating insider trading news.” Res. Pap. 13-34, Booth Sch. Bus., Univ. Chicago.
[13] Sinha NR (2010): “Underreaction to News in the US Stock Market.” The Quarterly Journal of Finance. Vol. 06, No. 02, 1650005 (2016).
[14] Tetlock PC. (2010). “Does public news resolve asymmetric information?” Rev. Financ. Stud. 23: 3520–57.
[15] Tetlock, Paul C., (2007), “Giving content to investor sentiment: The role of media in the stock market.”Journal of Finance 62, 1139–1168.
[16] Nicky J. Fergusona, Dennis Philipb, Herbert Y. T. Lamc, Jie Michael Guob (2015): “Media Content and Stock Returns: The Predictive Power of Press.” Multinational Finance Journal, 2015, vol. 19, no. 1, pp. 1-31.
Cite This Article
  • APA Style

    Hana Marzouk, Wyeme Ben Mrad Douagi. (2023). Verbal Qualitative Information in the Daily "La Presse" and the Stock Performance of Tunisian Financial Companies. International Journal of Finance and Banking Research, 9(1), 1-6. https://doi.org/10.11648/j.ijfbr.20230901.11

    Copy | Download

    ACS Style

    Hana Marzouk; Wyeme Ben Mrad Douagi. Verbal Qualitative Information in the Daily "La Presse" and the Stock Performance of Tunisian Financial Companies. Int. J. Finance Bank. Res. 2023, 9(1), 1-6. doi: 10.11648/j.ijfbr.20230901.11

    Copy | Download

    AMA Style

    Hana Marzouk, Wyeme Ben Mrad Douagi. Verbal Qualitative Information in the Daily "La Presse" and the Stock Performance of Tunisian Financial Companies. Int J Finance Bank Res. 2023;9(1):1-6. doi: 10.11648/j.ijfbr.20230901.11

    Copy | Download

  • @article{10.11648/j.ijfbr.20230901.11,
      author = {Hana Marzouk and Wyeme Ben Mrad Douagi},
      title = {Verbal Qualitative Information in the Daily "La Presse" and the Stock Performance of Tunisian Financial Companies},
      journal = {International Journal of Finance and Banking Research},
      volume = {9},
      number = {1},
      pages = {1-6},
      doi = {10.11648/j.ijfbr.20230901.11},
      url = {https://doi.org/10.11648/j.ijfbr.20230901.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijfbr.20230901.11},
      abstract = {Relevant financial information is a central concern in the daily life of investors. However, despite the deterioration of the role of classical media channels, the written press, the latter remains an undeniable tool influencing the stock market. In this context, we have collected 1720 articles published in the newspaper the press of Tunis, during 6 years going from 2010 until 2015. In addition, we have used two dynamic models, first to test the impact of verbal qualitative information of print media on the stock returns of Tunisian financial companies and second to test the impact of stock returns on qualitative verbal information of print media. The estimation of the model is performed by the generalized method of moments (GMM) in dynamic panels, using the sofware STATA 12. The results of the empirical study show on the one hand, that the stock exchange of Tunis reacts positively following the publication of positive qualitative information and on the other hand the stock exchange reacts negatively following the publication of negative qualitative information. In sum, despite the deterioration of the place of the written press, we noticed following this study that the qualitative information of classic media remains relevant. Bad information published negatively affects the market and more precisely stock returns. However, it is essential to emphasize good qualitative and quantitative financial communication in the traditional media for the smooth running of the Tunisian financial market.},
     year = {2023}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Verbal Qualitative Information in the Daily "La Presse" and the Stock Performance of Tunisian Financial Companies
    AU  - Hana Marzouk
    AU  - Wyeme Ben Mrad Douagi
    Y1  - 2023/03/03
    PY  - 2023
    N1  - https://doi.org/10.11648/j.ijfbr.20230901.11
    DO  - 10.11648/j.ijfbr.20230901.11
    T2  - International Journal of Finance and Banking Research
    JF  - International Journal of Finance and Banking Research
    JO  - International Journal of Finance and Banking Research
    SP  - 1
    EP  - 6
    PB  - Science Publishing Group
    SN  - 2472-2278
    UR  - https://doi.org/10.11648/j.ijfbr.20230901.11
    AB  - Relevant financial information is a central concern in the daily life of investors. However, despite the deterioration of the role of classical media channels, the written press, the latter remains an undeniable tool influencing the stock market. In this context, we have collected 1720 articles published in the newspaper the press of Tunis, during 6 years going from 2010 until 2015. In addition, we have used two dynamic models, first to test the impact of verbal qualitative information of print media on the stock returns of Tunisian financial companies and second to test the impact of stock returns on qualitative verbal information of print media. The estimation of the model is performed by the generalized method of moments (GMM) in dynamic panels, using the sofware STATA 12. The results of the empirical study show on the one hand, that the stock exchange of Tunis reacts positively following the publication of positive qualitative information and on the other hand the stock exchange reacts negatively following the publication of negative qualitative information. In sum, despite the deterioration of the place of the written press, we noticed following this study that the qualitative information of classic media remains relevant. Bad information published negatively affects the market and more precisely stock returns. However, it is essential to emphasize good qualitative and quantitative financial communication in the traditional media for the smooth running of the Tunisian financial market.
    VL  - 9
    IS  - 1
    ER  - 

    Copy | Download

Author Information
  • Finance & Accounting Department, Faculty of Economics and Management of Tunis, University of Tunis El Manar, Tunis, Tunisia

  • Finance & Accounting Department, Faculty of Economics and Management of Tunis, University of Tunis El Manar, Tunis, Tunisia

  • Sections