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Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review

Received: 9 January 2016     Accepted: 14 January 2016     Published: 1 March 2016
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Abstract

Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers’ buying attitude and purchase intention of Financial Products.

Published in International Journal of Finance and Banking Research (Volume 2, Issue 1)
DOI 10.11648/j.ijfbr.20160201.14
Page(s) 18-23
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2016. Published by Science Publishing Group

Keywords

Religiosity, Buying Behavior, Financial Products

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Cite This Article
  • APA Style

    Khayruzzaman. (2016). Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. International Journal of Finance and Banking Research, 2(1), 18-23. https://doi.org/10.11648/j.ijfbr.20160201.14

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    ACS Style

    Khayruzzaman. Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. Int. J. Finance Bank. Res. 2016, 2(1), 18-23. doi: 10.11648/j.ijfbr.20160201.14

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    AMA Style

    Khayruzzaman. Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. Int J Finance Bank Res. 2016;2(1):18-23. doi: 10.11648/j.ijfbr.20160201.14

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  • @article{10.11648/j.ijfbr.20160201.14,
      author = {Khayruzzaman},
      title = {Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review},
      journal = {International Journal of Finance and Banking Research},
      volume = {2},
      number = {1},
      pages = {18-23},
      doi = {10.11648/j.ijfbr.20160201.14},
      url = {https://doi.org/10.11648/j.ijfbr.20160201.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijfbr.20160201.14},
      abstract = {Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers’ buying attitude and purchase intention of Financial Products.},
     year = {2016}
    }
    

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    T2  - International Journal of Finance and Banking Research
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    AB  - Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers’ buying attitude and purchase intention of Financial Products.
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Author Information
  • Graduate School of Business, University Kebangsaan Malaysia, Kuala Lumpur, Malaysia

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